360 Neighborhood Campaign

These advertisements were created for a neighborhood campaign assignment. I began by researching the city to incorporate its aesthetic and culture into my design. The bright color palette reflects the vibrant life of the city while the abstract pattern reflects the various street art seen in San Telmo. The tents also reflect the city's famous street markets. I created the 3 logos in Adobe Illustrator. I then worked alongside my classmates who were also tasked with San Telmo to create a slogan. I then illustrated the background image for all my advertisements in Adobe Illustrator. I later brought them into Adobe InDesign to add and align text for each.